Now Branson's saying that he's going to start an algae biodiesel company. Link here.
Fuel cell shuttle is Virgin air's latest eco-push
GM partnership adds to biofuel testing and Rolls-Royce efficiency deal
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Virgin
Atlantic President Richard Branson, left, GM executive Larry Burns
stand by a Chevrolet hydrogen fuel cell car at a news conference Monday
to promote an upcoming fuel cell shuttle service for premium passengers.
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By Chris Kjelgaard
Senior editor
updated 6:54 p.m. ET, Mon., March. 3, 2008
Buoyed by the success of its history-making flight last week of a Boeing 747 partly fueled by biofuel,
Virgin Atlantic Airways is embarking on a raft of initiatives and
partnerships aimed at promoting global responsibility towards reducing
carbon emissions and sustaining the environment.
These
include a new partnership with General Motors to trial GM's
hydrogen-fuel-cell-powered Chevrolet Equinox vehicles as part of the
auto-maker's 'Project Driveway' trial of more than 100 of the
zero-emission automobiles in suburban Los Angeles, New York and
Washington D.C. From April, Virgin Atlantic
will use three Equinox SUVs to provide complimentary ground
transportation for its 'Upper Class' passengers at Los Angeles
International Airport.
Another new partnership is with Rolls-Royce, which has won a $2.6 billion order from Virgin Atlantic for Trent 1000 engines to power the airline's future fleet of up to 43 Boeing 787-9 Dreamliner jets.
As part of the contract, Rolls-Royce will monitor and maintain the 787s'
engines throughout their lives to ensure that they always operate at
peak performance. But its new partnership with Virgin Atlantic also
requires Rolls-Royce continually to research ways to reduce the
engines' fuel consumption.
Meanwhile,
through an in-house alternative-fuels company, the Virgin Group itself
is pushing ahead to develop algae-based biofuel for use in commercial
jets.
Branson issues warning
Announcing
these initiatives in New York, Sir Richard Branson, founder and
chairman of the Virgin Group and president of Virgin Atlantic, issued a
stark warning about the consequences of ignoring environmental
sustainability and not finding alternatives to oil as fuels.
"Five
or six years from now, there is likely to be a demand for more fuel
than there is fuel available," said Branson. The price of oil could
well go to "$150 to $200" per barrel, and "the effect on the global
economy could be devastating" if business — and particularly the
airline industry — isn't in a position to use alternative fuels such as
biofuels, he said.
Admitting
his concern that "my great-grandchildren might not have a planet" if
global business doesn't embrace sustainability, Branson proclaimed
Virgin Atlantic's intention to be the airline-industry leader in the
use of biofuels.
Last
week's successful flight of a partly biofuel-powered 747 from London to
Amsterdam "was actually a major breakthrough," said Branson. Two years
ago, airline industry experts said "biofuel would freeze at 15,000
feet" and that airlines wouldn't be able to use it in commercial jets.
Virgin Atlantic quickly proved them wrong, he said.
"The
initial results back from the engines (on the 747 used for the biofuel
flight) are very good," said Branson. "The next step" is to produce
biofuels that can "truly" replace jet fuel in commercial aircraft.
Using algae to do so is the best solution, because it produces "no
effect on the food chain."
Biofuel from algae
Now,
"Virgin Atlantic will move forward rapidly to produce algae" to make
biofuel, said Branson. "We're talking to a lot of sewage plants about
setting up algae plants above and using a lot of the CO2 coming off
those sewage plants" to feed the algae.
This
would create "a double-whammy effect," said Branson: The sewage plants
would release far less CO2 into the atmosphere and the biofuels
produced from the algae would also release far less greenhouse gases
and noxious emissions than jet fuel made from oil.
Virgin
Atlantic will take part in GM's recently launched Project Driveway
trial throughout the remainder of the 30-month duration of the tests.
After starting using the SUVs in Los Angeles next month, the airline's
partnership with GM will also allow Virgin Atlantic to begin trialing
them in New York as well. Virgin's trials of the fuel-cell powered
vehicles will last throughout the rest of the Project Driveway program.
By taking part in the Project Driveway trials, "We will be part of the largest fuel-cell test ever," said Branson.
But
while Virgin Atlantic is "constantly looking for ways to reduce carbon
emissions at every stage of passengers' journeys, it's not enough, of
course," he said. "We would like to see governments (particularly in
the U.S. and the UK) build hydrogen filling stations in cities to let
people fill up their cars."
It
is no coincidence that Virgin Atlantic is trialing zero-emissions
Chevrolet Equinox hydrogen fuel-cell powered vehicles in Los Angeles
and New York, said Branson. Each city has a "forward-thinking" mayor
and state governor keen to promote the use of alternative fuels.
Renewable-energy pumps
"As a first step, we could have renewable-energy pumps alongside regular pumps" at gas stations, the Virgin chairman said.
The
Chevrolet Equinox car that GM is using in the Project Driveway trial
employs GM's fourth-generation hydrogen fuel-cell technology, said Dr.
Larry Burns, GM's vice president for research and development and
strategic planning.
Just like a conventional automobile, the
Equinox can be fully refueled in 5 to 8 minutes, said Burns. It can
carry just as much in the way of passengers and cargo, meets all
federal safety standards, and boasts "jet-like acceleration," he said.
"It really is a real car, and technology has evolved very rapidly in
that sense."
The
Environmental Protection Agency has certified the Equinox as completely
zero-emissions in terms of carbon and pollutants. Its only emission is
water, and that in amounts "rather less" than from an internal
combustion engine, said Burns.
However,
he revealed that GM is now developing fifth-generation fuel-cell power
train that is half the size of the existing power train for the Equinox
and will be even more efficient. The new power train will easily fit
into the body and chassis of the Equinox, he said.
Instead
of the situation now, where automobiles are powered by fossil fuels and
are controlled mechanically and hydraulically, "we see a future within
our grasp where cars are powered by hydrogen and electricity, and they
are controlled electronically and digitally," said Burns.